Choosing Button and Link Text

When choosing text for a link or button, follow these guidelines for a higher response rate.

Do:

• Use action words.
• Think about the user experience -- what words capture their attention in a concise and relevant manner?
• Keep your text short and sweet. Labels that are too long decrease clickthrough rates.

Do Not:

• Don't use the words "Click here". All sites are now responsive, and there is no "click" on mobile. Instead, use action words.
• Don't list the whole link on the page, for example http://www.stonybrook.edu/commcms/_cms. Instead, just say something like 'View CMS Site.'

Suggested Action Words:

• Read More
• Continue Reading
• See All Videos
• See More Videos
• Watch Video
• Read All News
• Read More News
• View Event
• See All Events
• Give Now
• Make a Gift Today
• Join Us
• Volunteer
• Give Back
• Apply
• Get More Info
• Find Out More
• Sign Up
• Register Now
• Register Today
• Buy Tickets
• Get Tickets
• See Ticket Options
• See Ticket Package
• Submit Request
• Submit Response
• Provide Feedback
• Contact Us