Strategic Goals

Goal #1: Meet or exceed enrollment targets

• Improve student onboarding and registration to reduce melt and grow enrollment
• Be seen as a collaborative partner on campus
• ACE enhancement and expansion
• Leverage financial aid to promote access and affordability to meet enrollment goals
• Develop and enhance transfer student pathways as a flagship SUNY leader

Goal #2: Improve student experience

• Improve student onboarding and registration to reduce melt and grow enrollment
• Be seen as a collaborative partner on campus
• Proactively communicate significant FAFSA changes
• Further enhance systems/communications to ease pain points
• Enhance and improve campus visit and recruitment day events

Goal #3: Expand national and international reputation

• Expand outreach nationally and internationally
• Expand connections with alumni, CBO’s and others to grow impact for student recruitment
• Partner with departments to expand outreach and grow educational presence

Goal #4: Staff development and retention

• Attract, develop and retain subject matter experts in Enrollment Management
• Team development through committees, culture and structure
• Improve professional development and connection for staff
• Further stabilize the organizational structure to allow for change management and continual process improvement